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5 Career Advantages of a Digital Marketing Course

5 Career Advantages of a Digital Marketing Course

There has been a slowdown in the number of jobs being created in India. In fact, the number of people employed in the manufacturing industry fell from 22.1 million in 2011-12 to 18.5 million in 2017-18. The employment in the non-manufacturing sector also declined from 19.4 million to 17.8 million during the same period, according to a report published by Azim Premji University.

Under such conditions, it is important for us to take all possible measures to improve our career prospects. One such action is completing a digital marketing course in India. Here are some of the many ways a digital marketing course can be beneficial for your career

More Job Opportunities

Digital marketing is truly the profession of the 21st century. In this internet era, when everyone and their pets are on the Internet, the need for digital marketing is paramount. The digital marketing industry of India is growing at an estimated 33.5% between 2015 and 2020; and is set to reach a value of more than ₹255 billion by 2020, according to a study by KPMG and CII. Digital marketing is needed in all sectors today. Therefore, your chances of getting a job would be considerably better if you have completed a digital marketing course. You can become an SEO analyst, digital marketing executive, social media specialist or online leads manager.

Work Flexibility

Due to the online nature of digital marketing, you can enjoy more flexibility at work than most other jobs. It involves tasks that can be done anytime, anywhere. Unlike some other professions like teachers and doctors, digital marketing does not demand that you show up at your workstation a fixed time every day.

Freelancing Opportunities

There are also plenty of opportunities in digital marketing if you wish to work as a freelancer. You can be someone pursuing higher education, stay at home mother or anyone else, with digital marketing you would have opportunities to work from the comfort of your home.

Higher Salary

Digital marketing provides some of the best paying jobs. With the help of a digital marketing certificate, even freshers can get a satisfactory salary. In fact, the average salary for freshers is Rs.3 lakh per annum. Completing a digital marketing course can help you move ahead in your own field as well. It would be another useful skill in your resume, improving the chances of a promotion.

It Is for Everyone!

There are some professions that require you to be from the science stream or the commerce stream. With digital marketing, however, no such constraint is present. A digital marketing certification is for everyone.

Apart from this, the fees for digital marketing courses in India is also reasonable. In case you are thinking of pursuing a course in this field, it is a good idea to do so from a reputed institute.

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